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31 July


Сandidate's smile affect the votes

The Professor from Takushoku University made this conclusion

Photo: KYODO

/NOVOSTIVL/ With a spate of public office elections scheduled in the country this year, findings from a study by a university professor may offer good advice for those planning to run in the polls — smiling could earn candidates more votes. Thi article appeared in the Jiji Press.

In an occasion that occurs once every 12 years, both unified regional elections, which include gubernatorial, mayoral and local assembly polls, and a triennial election for the House of Councilors will be held this year, in April and in the summer, respectively.

Masahiko Asano, professor at Takushoku University in Tokyo, has been researching links between the smiles of election candidates on their campaign posters and how many votes they gain.

He launched the study after being inspired by a report published in a foreign academic journal claiming that the more election candidates smile, the more votes they get.

Using a special facial recognition system, Asano analyzed the smiles of some 6,000 people on their campaign posters, based on such factors as how widely their eyes and mouths are open and the state of wrinkles around their eyes, and rated them on a scale of zero to 100 points.

The finding was that those that smile receive more votes, under certain conditions, according to Asano.

"In the situation that many candidates from various political parties are running, it’s very likely that how they look influences voting decisions," Asano said.