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24 June


Small vendors in Vietnam fight against supermarkets in social media

So far, traditional markets win in this confrontation

Photo: Reuters

/NOVOSTIVL/ Small vendors in Vietnam are pulling out all the stops to counter the onslaught of Western-style supermarkets, convenience stores and the like that are gradually changing the retail sector. This article appeared in the Nikkei Asian Review.

Shopkeepers at traditional markets - still important sales channels in the country - are using social media, building websites, and trying direct sales to restaurants as the country transitions to middle-income status.

Vietnam's per capita gross domestic product of about $2,600 is nearing the $3,000 threshold, after which spending habits tend to alter drastically.

Still, in the face of a dynamic retail landscape, the number of traditional markets remains largely unchanged from five years ago at about 8,500, according to data from Vietnam's statistics office.