Burger King`s advertising insult asians
In the video, the company showed how people are clumsily trying to eat a burger with oriental chopsticks
/NOVOSTIVL/ Burger King wanted to promote a burger inspired by Asian flavours. It learned that chopsticks were not the way to go. This article appeared in The Washington Post.
The fast-food chain’s video clip showed diners very awkwardly trying to eat its new Vietnamese sweet chilli tendercrisp burgers with giant red chopsticks. It included a caption reading "Take your taste buds all the way to Ho Chi Minh City".
The ad, posted to the company’s New Zealand Instagram account, sparked a social media backlash and complaints of cultural insensitivity. Burger King deleted the video and issued an apology.
Experts say the incident is just the latest example of a company missing the mark while trying to become more relevant to its customers. It also speaks to social media’s increasing effectiveness in policing such missteps.