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24 June


The Chinese are massively abandoning Apple technology

Such a move is caused by patriotic feelings in connection with the blocking of Huawei in the US

Photo: Reuters

/NOVOSTIVL/ Both sense and sensibility played a major role when diehard iPhone fan Wang Zhixin finally made the decision to become a first-time Huawei user after sticking with the US brand for almost a decade. This article appeared in the South China Morning Post.

"There is a calling from my heart that I need to show support for Chinese brands, especially in the trade war climate," said the manager at one of China’s largest solar module manufacturers. When the time finally came to retire his three-year-old iPhone 7 earlier this month, Wang went with a Huawei P30.

Huawei was not entirely chosen out of sympathy. "The company has a reputation for better quality at a cheaper price," Wang said. "The P30 is faster and can take better pictures".

For Sam Li, who works at a state-owned telecom company in Beijing, switching from Apple to Huawei was also driven by an emotion. "It’s kind of embarrassing to pull an iPhone out of your pocket nowadays when all the company executives use Huawei".

There was also a more practical reason for the switch: the company offered a Huawei discount as an employee benefit.

Wang and Li are just two examples of the growing number of people Huawei has won over from the Apple camp amid growing tensions between the US and China over technology and trade. The Chinese telecommunications equipment and smartphone giant was placed on a US trade blacklist last week, heightening the rhetoric in a new economic cold war being waged between the world’s largest two economies.

While the US export ban threatens to cripple the Shenzhen-based company in the short term, ongoing nationalist sentiment at home could play to Huawei’s favour and hurt Apple’s sales in China, according to analysts.