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19 June


Hyundai Motor has joined a global brands boycott of Facebook

Facebook under fire as companies pause Social Media Ads

boycott of Facebook Photo: REUTERS

/NOVOSTIVL/ Hyundai Motor has joined a global brands' boycott of Facebook over its handling of hate speech, pulling its U.S. affiliate's ads from the social media platform.

According to the carmaker, Hyundai Motor America paused running advertising on Facebook from June 19, after it announced a statement celebrating "Juneteenth," a holiday commemorating the end of slavery in the United States.

"Hyundai Motor America opposes all forms of hate speech, including on social media platforms," the company told The Korea Times. "We have high expectations for the properties where we run advertising and closely monitor all of our paid media activities to determine if any adjustments are needed. We also regularly engage in conversations with our partners on their policies and procedures for managing content."

In the Juneteenth statement, Hyundai Motor America referred to the death of George Floyd, a black man killed by Minneapolis police. The statement read, "His death and the subsequent protests have provided all of us an opportunity to do more than talk about the persistent racism that confronts African Americans. We can take tangible actions as a company to create greater opportunities, for more people and help keep the promise of this great nation."

Following the statement, Hyundai Motor America said it would create a "diversity advisory council" in charge of taking "a critical look" at its business to improve its diversity representation. The decision to suspend ads on Facebook appears to be in line with this.

Hyundai Motor headquarters in South Korea refused to provide additional comments over Hyundai Motor America's decision, such as the amount it paid for advertising on Facebook.

Though Hyundai Motor did not speak out about its participation in the boycott, it came as a prompt move among rival automakers' response to the issue. Honda America said Friday that it would stop advertising on Facebook and Instagram, to "stand with people united against hate and racism."

While Hyundai Motor America decided to halt its advertising on Facebook, its Seoul-headquartered parent company, Hyundai Motor Group, has yet to decide whether affiliates in Korea will join the boycott.

Here’s a list of companies that are planning to halt spending on social media. Some have joined a boycott of Facebook Inc. after critics accused the social network of inadequately policing hateful and misleading content on its platform:

  • Starbucks Corp. - Pausing advertising on all social media platforms. Will post on social media without paid promotion.
  • Microsoft Corp. - Paused global advertising spending on Facebook and Instagram because of concerns about ads appearing next to inappropriate content, according to a person familiar with the matter.
  • Unilever Plc - Halting advertising on Facebook, Instagram and Twitter in the U.S. through Dec. 31.
  • Coca-Cola Co.- Pausing advertising on all social media platforms.
  • Clorox Co. - Will stop advertising spending with Facebook through December.
  • Conagra Brands Inc. -- Will stop advertising in U.S. on Facebook and Instagram through the rest of the year.
  • Ford Motor Co. - Halting U.S. social media for 30 days, won’t purchase social media ads for Bronco unveiling.
  • Honda Motor Co. - For the month of July, American Honda will withhold advertising on Facebook and Instagram, according to Adweek.
  • Hyundai Motor Co. - Hyundai Motor America is pulling its ads from Facebook, according to the Korea Times.
  • Hershey Co. - Will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year, according to Business Insider.
  • Diageo Plc - Pausing paid advertising globally on major social media platforms beginning in July.
  • PepsiCo Inc. - Pulling ads on Facebook from July through August.
  • Verizon Communications Inc. - “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with we’ve done with YouTube and other partners,” said John Nitti, chief media officer for Verizon.
  • SAP SE - “We will suspend all paid advertisements across Facebook and Instagram until the company signals a significant, action-driven commitment to combatting the spread of hate speech and racism on its platforms.”
  • Levi Strauss & Co. - Pausing all paid Facebook and Instagram advertising globally and across all brands through July.
  • Diamond Foundry Inc. - Pulling all of advertising from Facebook, including Instagram, for the month of July.
  • Patagonia Inc. - Will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from Facebook.
  • Viber Media Inc. - Plans to cut ties with the social network entirely, according to the Guardian.
  • VF Corp.’s The North Face - Will pause ads on Facebook for the month of July.
  • REI - “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July.”
  • Upwork Inc. - No Facebook advertising in July.
  • Eileen Fisher Inc. - Pulling ads from Facebook through July.
  • Adidas AG - Will stop ads on Facebook and Instagram internationally through July, according to Adweek.
  • Puma SE - Will stop all advertisements on Facebook and Instagram throughout July.
  • Madewell Inc. - Will pause ads on Facebook and Instagram through July.
  • Pfizer Inc. - Removing all advertising from Facebook and Instagram in July, calls on Facebook to heed the concerns of the #StopHateForProfit boycott campaign “and take action.”
  • Chipotle Mexican Grill Inc. - To pause Facebook advertising beginning July 1, according to an email.